Wildflowers As An Event Marketing Force Multiplier

I’ve been meaning to write about this for a while and kept getting sidetracked but it isn’t often that a mailer catches my attention these days so kudos to the New York Philharmonic for their campaign to promote their 50^th anniversary of Concerts in the Parks series by sending out a mailer which included a seeded, biodegradable card that grows wildflowers.

It definitely caught my attention and the cards have been sitting on my desk for the past month patiently waiting for this post.

Granted, as a high-rise condo dweller, coming by 1/8 inch of soil in a sunny spot is harder than it sounds; add to that, a pair of cats that were apparently trained in the dark arts of flower destruction and trying to do this in-house is pretty much out of the question.

Nonetheless, I’m bound and determined to find them a home I can visit from time to time and even though I wasn’t able to attend any of the June concerts, the NY Phil will still be on my mind every time I see the flowers.