An Important MailChimp Improvement You’ll Want To Know About

If you’re a MailChimp user (quite a few of arts organizations and artists are) you’ll want to make sure you didn’t miss a tiny but important upgrade they recently made to their RSS campaigns in the form of improved image handing.

ArtsHacker.comIn short, MailChimp has never done a great job at resizing images to fit inside the email campaign’s template. Quite often, image widths are larger than the maximum template width thereby forcing the image outside of those margins.

As a result, the email campaign messages would look horribly substandard but fortunately, that’s one large step closer to being a thing of the past.

I published an article at about the one very simple change needed to a campaign’s settings in order to begin using the new feature inside existing RSS campaigns and although the new functionality comes with a caveat (spoiler: it won’t work with Outlook email clients), I have another ArtsHacker post that walks you through how to deal with that shortcoming via some custom CSS.

Read The Article At

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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