Does your organization still design print material first then use that as the basis for your online design? If so, you’re not only behind the marketing curve, you’re losing ground at record speed.
Case in point, take a good hard look at Google’s Material Design language, their formal effort to begin standardizing user experience with specs that continuously evolve. Without getting into too much of the geeky details, Material Design shatters the notion that brand is first and foremost shaped by static print design material and instead, relies more on user experience.
If you’re already familiar with Flat Design, then know that Material Design is the next step. In order to help you get a better grip on all of this, I published an article today at ArtsHacker which examines what Material Design is and explores google’s comprehensive design resource.Begin Thinking About User Experience As Your Brand