Who Are You? 2016

It’s time for Adaptistration’s reader segmentation survey. As promised following last year’s survey, I made sure to mark my calendar so that we didn’t inadvertently miss a year (which is what happened in 2014, d’oh!). We need to update and revise what we learned from last year about who you are and what you find most engaging.

Adaptistration People 186To that end, these surveys are enormously helpful in guiding Adaptistration’s content and overall direction. I’m particularly curious to see if trends that developed in last year’s data continued into 2015.

In order to facilitate participation, the survey is designed to be quick and easy. you won’t be asked about anything that can be reliably gathered from Google Analytics, it should only take a few minutes to complete, and will work on desktop or mobile devices (albeit Smartphones will work best in landscape mode). The results will be posted in March, 2016 (check out last year’s results).

You will be asked about:

  • Demographic info.
  • Value and satisfaction with media outlets.
  • Online usage habits as they relate to culture content.
  • Observations and opinions regarding Adaptistration’s content and style.
Take part in the 2015 Reader Segmentation Survey

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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