Drew McManus on the Orchestra business | est. 2003

Did Someone Say “Exploring The Impact Of Contemporary Technologies On The Marketing Process?”

Tue, Apr 4, 2016
by Drew McManus
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It’s good to get out of the office when the opportunity presents itself and this Thursday, I will have the pleasure of joining Columbia College Chicago’s Marketing Technology students as a guest lecturer to speak some geek on Google Analytics.

Adaptistration People 055While preparing for the course, I dawned on me that since this is a marketing technology course, why not do something fun and cool with…you know…technology.

So instead of the tried-and-true presentation slide approach, I designed a microsite to contain the content and provide students with a far more dynamic resource during the lecture and related activities.

The site is an offshoot from the companion microsite idea that ended up being a gargantuan hit at the 2015 National Arts Marketing Project Conference and although I’ll know more after Thursday, it feels like a very good fit for this purpose.

It’s been a great deal of fun preparing for the lecture and I’m certain that quite a bit of the content will make its way into one or more ArtsHacker articles, so until then, let’s just leave off today’s post with this teaser.

CCM lecture microsite sneak peek

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

View all posts by Drew McManus | Website

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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.