Why Yes, That JPG Does Make You Look Fat.

Adaptistration People 128We’ve examined the importance of page load speed here over the course of a few articles, each containing useful resources for measuring page load speed, but we haven’t taken a closer look at how you can help prevent the most common cause of page load speed: non-optimized image files.

I published an article today at ArtsHacker that provides image optimization resources for managers who don’t possess the tools and/or skills to properly optimize images. These services have come a long way in recent years and many connect directly to your publishing platform so you can optimize files right at the point of uploading them to your website.

One service is from a provider called Kraken. With a name like that, it has to be cool (spoiler: it is).

Read Does This JPG Make Me Look Fat? The Thinking Manager’s Shortcut To Image Optimization At ArtsHacker.com

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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