Don’t You Love It When A Plan Comes Together?

One of the most satisfying aspects since launching ArtsHacker has been watching the contributors work organically from each other’s articles and ideas. Unlike the coordinated multi-author series, it isn’t uncommon for one contributor to read a post from a fellow author and think “I’m so glad they wrote about that and since they brought up the topic, we should really be sure to think about this additional perspective.” As a reader, it provides an online environment akin to being in the middle of one of those shop talk sessions with your favorite peers; the kind that inspire as much as they challenge.

Adaptistration People 063The most recent incarnation of this is a pair of posts about how to go about using Facebook ads.

The first was from Jonathan Eifert who covered a very straightforward approach to using a small investment in advertising via boosted posts to positive effect. After reading that post, Ceci Dadisman was inspired to produce a follow-up post on how to organize that approach into something much larger.

So not only do you get a good overview on what boosted posts are and how to maximize their impact, but you can turn right around and develop that concept to a point where

And since it’s ArtsHacker, the authors don’t shoot off a string of good ideas and concepts punctured by a “see ya around!” No siree. You’re going to get all sorts of illustrated step-by-steps to make sure you aren’t left hanging and can turn that concept into good old click, click, done accomplishment.

So yes, there’s nothing but love when a plan comes together.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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