Pop Quiz! Transactional Email is which of the following:
- Purpose driven messages sent to a single recipient following an online action.
- The B-Side* to Conjunction Junction.
- One-to-one emails that contain information that confirms and/or completes a process.
- All of the above.
If you said “all of the above” then you’re on the right track (although my sources on the Conjunction Junction thing are a little sketchy) and for all the time and effort arts orgs put into mainstream email marketing, it is amazing how often transactional emails are overlooked.
I published the first of a series of articles at ArtsHacker that dives into everything you wanted to know about transactional email but were afraid to ask. It’s a must-know extravaganza starting off with the basics then forging right into the good stuff: what it is, why it’s important, why most arts groups aren’t taking advantage of it, and what you can do to reverse that trend and enjoy this sweet, sweet low hanging conversion fruit.Read ArtsHacker’s Super Simple Guide To Mastering Transactional Emails Part 1