Drew McManus on the Orchestra business | est. 2003

Tap Into The Click. Click. Done. Developing Your Google Analytics Skills Microsite

Fri, Sep 9, 2016
by Drew McManus
LinkedInCopyPrint

Over the past few years, I’ve discovered that providing a dedicated micro-site for presentations and lectures is a terrific way to enhance the learning environment. That was exactly the case with the 2016 Arts Midwest pre-conference session Click. Click. Done. Developing Your Google Analytics Skills and I’m pleased to share the site with Adaptistration readers.

Click Click Done Microsite

Given that the session was four-and-a-half hours long, this microsite focused more on providing supporting content than compared to those from previous presentations. At the same time, that content remained relevant to the skills participants developed but expanded on analytics concepts rather than much of the how-to content covered during the session.

Visit the Click. Click. Done. Developing Your Google Analytics Skills Microsite

The session itself was a real treat; the participant/presenter ratio combined with the session length provided a welcome opportunity to work directly with participants in ways that don’t exist during typical conference sessions.

https://twitter.com/VentureTweets/status/775750346220015616

As always, time spent working with Ceci Dadisman and Marc van Bree always seems to pass too fast  and I am enormously grateful to everyone at Arts Midwest for providing the opportunity and running one of the most efficient conferences I’ve enjoyed presenting!

https://twitter.com/VentureTweets/status/775803120311906304

https://twitter.com/VentureTweets/status/775754073769291776

https://twitter.com/VentureTweets/status/775763779309101056

https://twitter.com/VentureTweets/status/775769152472481792

It was also a treat to have some face-to-face time with longtime colleague and fellow culture blogger and ArtsHacker, Joe Patti. One of our breakfast brainstorming sessions planted a few seeds that I fully expect will bear fruit here in the near future.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

View all posts by Drew McManus | Website

LinkedInCopyPrint

Leave a Comment

Click. Buy. Done.

Connect with patrons. Streamline processes. Increase revenue.

Your patrons are used to buying experiences from Amazon, Google, and Apple, so why would you give them anything less?

Our Ticketing CRM gives patrons the experience they expect while offering powerful ticketing, fundraising, and membership features that are easy for both of you to use.

Learn More Book A Demo

Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.