Don’t Miss Capacity Interactive’s 2017 Arts Industry Digital Marketing Benchmark Study

Just in case you missed it, the hard-core data nerds* at Capacity Interactive (CI) published their latest installment of the annual Arts Industry Digital Marketing Benchmark Study. I’m just starting to pour through the material but according to CI, they made a few changes this year.

The 2017 report “revamped our approach to focus on the most critical metrics and key performance indicators that shed light on the state of digital marketing practices in the arts and cultural field.”

One highlight that caught my eye was 71 percent of respondents indicated limitations with ticketing platform and/or CRM. Frankly, I’m surprised it’s that low.

This is something I’ve been writing about for several years:

To Subscribe, Or Not To Subscribe, That Is NOT The Question

Sadly, nearly all the roadblocks identified in that article…from 2015…exist today.

But I digress, you should pop over and download a copy of the free study.

Download the Capacity Interactive’s 2017 Arts Industry Digital Marketing Benchmark Study

*One of the highest compliments I know.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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