Just in case you missed it, the hard-core data nerds* at Capacity Interactive (CI) published their latest installment of the annual Arts Industry Digital Marketing Benchmark Study. I’m just starting to pour through the material but according to CI, they made a few changes this year.
The 2017 report “revamped our approach to focus on the most critical metrics and key performance indicators that shed light on the state of digital marketing practices in the arts and cultural field.”
One highlight that caught my eye was 71 percent of respondents indicated limitations with ticketing platform and/or CRM. Frankly, I’m surprised it’s that low.
This is something I’ve been writing about for several years:
Last week's post about limitations in many of the box office and customer relationship management (CRM) platforms that specialize in the performing arts field…
