Why Are Still Associating Value By Relative Fish v. Pond Size?

Just a quick pointer today to highlight something Joe Patti published earlier this week about coming out of the pandemic with an adjusted perspective toward the value of various approaches to live streaming.

The term “Internet famous” is used to imply a certain niche appeal, but sometimes that is enough.

Every location and organization is going to be different in terms of what is available to be leveraged. As I mentioned, this is definitely throw it on the wall to see what sticks type of suggestion. I toss it out in the hopes of shifting thinking away from the idea that the live performance is the central thing that draws people to conceptualizing what else may be perceived as valuable.

Given the effort so many organizations have put into streaming, I’m hoping that ongoing efforts won’t be artificially hobbled by using outdated metrics.

The pandemic taught (forced?) the field to realize the value of hybrid and remote working environments and I hope that’s not the only learnable to emerge.

But for now, head over to Patti’s article and see if it gets the gears going.

Maybe It’s Not The Performance That Should Be Streamed

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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