Just a quick pointer today to highlight something Joe Patti published earlier this week about coming out of the pandemic with an adjusted perspective toward the value of various approaches to live streaming.
The term “Internet famous” is used to imply a certain niche appeal, but sometimes that is enough.
Every location and organization is going to be different in terms of what is available to be leveraged. As I mentioned, this is definitely throw it on the wall to see what sticks type of suggestion. I toss it out in the hopes of shifting thinking away from the idea that the live performance is the central thing that draws people to conceptualizing what else may be perceived as valuable.
Given the effort so many organizations have put into streaming, I’m hoping that ongoing efforts won’t be artificially hobbled by using outdated metrics.
The pandemic taught (forced?) the field to realize the value of hybrid and remote working environments and I hope that’s not the only learnable to emerge.
But for now, head over to Patti’s article and see if it gets the gears going.