Anyone who has purchased a choose-your-own seat ticket to a performing arts event has probably seen the obligatory “Best Seats Available” option.
In theory, its purpose is to assist ticket buyers who aren’t familiar with the venue to select good seats, but the reality is it’s a way to push seats an organization wants to unload or to keep people from being spread out too much in an undersold hall.
From that perspective, it’s fair to call them “best seats” but they’re probably best for the organization and not necessarily the ticket buyer.
And while we all want to see record levels of new ticket buyers in the hall, one of the very real barriers preventing them from converting are the unknowns about the venue and how overwhelming it can feel when there are hundreds of seat choices with a half dozen or more price points.
What I’m curious to know is if you’ve ever encountered an online ticket buying experience that provided a way to find seats based on criteria you found important, without the assistance of a chatbot or human customer service rep. If so, weigh in with a comment here or on social media.