Using Collaboration To Raise That Tide

Get Your Magic is a collaboration of Annapolis Performing Arts organizations joining forces to get you back inside our venues for the best entertainment Annapolis has to offer. Participants include Annapolis Symphony Orchestra, The Ballet Theatre of Maryland, Classic Theatre of Maryland, and Live Arts Maryland.

Their idea was straightforward: patrons buy three or more shows from across their collective event list and all seats are priced at a flat $29 per ticket. It’s always good to see arts orgs cooperate to this degree, it goes to show that rising tide lifts all boats is a very tangible benefit of this approach.

The only hitch was none of their existing ticketing providers could handle those requirements, but it wasn’t a problem for UpStage, the new Ticketing CRM my company is in the final stages of developing. We were able to put the minimum purchase requirements along with custom reporting function that allows each group to export purchase records for just their events in three short weeks.

This project demonstrates a tiny fraction of the flexibility and power UpStage is bringing to the nonprofit performing arts sector.

From a design perspective, I love the event card grid layout (very Netflix), dark and light theme options, along with the ability to filter events by group. The backend offers per event sales metrics, inventory control, and those custom reports mentioned above.

Visit https://getyourmagic.org/ to experience it first-hand.

I’m grateful and excited to be in the right place and the right time to help this idea come to fruition instead of being relegated to the bin of “What if…?”. And kudos to the quartet of arts orgs for being willing to step up and embrace something new.

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