Deciphering Four Times The Traffic

Yesterday’s post about the impact Roe v. Wade being overturned will have on orchestras operating in states that outlaw orchestras didn’t garner any extraordinary social media engagement metrics. But that’s only one set of metrics to measure impact and data from Google Analytics confirms the article garnered 4x the amount of average daily traffic.

What this indicates is something I don’t see much but is always fascinating when it happens: the topic generates considerable interest, yet readers don’t feel particularly comfortable engaging.

It isn’t difficult to understand why it may not generate much interaction but that doesn’t mean it isn’t something the field should keep at arm’s length. To that end, I’m exploring a few options for engaging on this topic in a way that will provide an environment for a frank and productive examination.

Stay tuned…

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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