Drew McManus on the Orchestra business | est. 2003

The Adjective That Must Not Be Named

Fri, Aug 8, 2014
ADAPTISTRATION-GUY-023
here must be something in the water but regardless the reason it is tough not to miss the sharp uptick in the number of orchestra press releases coming in using the adjective that shall not be named…the b-word…beloved. If there’s a better example of old school “greatest-art” era promotional jargon that needs to go, I
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