There must be something in the water but regardless the reason it is tough not to miss the sharp uptick in the number of orchestra press releases coming in using the adjective that shall not be named…the b-word…beloved.
If there’s a better example of old school “greatest-art” era promotional jargon that needs to go, I can’t think of one. Consequently, the time has come for a field-wide embargo and to that end, I’ve started the hashtag #BanBeloved at Twitter and encourage everyone to meme the living daylights out of this one.
I kicked it off yesterday with this one:
Every time an orchestras uses the word “beloved” in a press release, god kills a kitten. #BanBeloved
— Adaptistration (@Adaptistration) July 31, 2014
Keep the ball rolling with your own tweets; if you come across a B-word PR point it out with the #BanBeloved hashtag; you get the picture. If everyone chips in it shouldn’t too long to extract the B-word from our collective PR vocabulary.