It’s always entertaining when big budget groups start doing something people in the field have been talking about for years but because it’s a big budget group, there’s some associated press that makes it seem like the idea is novel.
Case in point, the 9/14/2019 edition of the Wall Street Journal published an article by Charles Passy that examines recent efforts from the New York Philharmonic to begin leveraging influencer marketing. It’s great to see groups experimenting but you can see where this began emerging as a topic as far back as 2016.
