As groups are beginning to gear up for concert activity in one form or another in the post-pandemic environment, it’s worth taking advantage of some opportunities to shed ourselves of bad habits.
I’m only just starting to see post-pandemic marketing materials emerge and so far, it’s an odd mix. Some groups seem to be de-evolving into the primordial sludge of “greatest-art” adjectives while others are embracing the idea of being far more inclusive than ever.
I’m particularly interested in finding and showcasing as many examples of the latter as possible so if anything crosses your desk, please send it along.
In the meantime, this is one instance were cancel culture is all kinds of appropriates so let’s fire up the #BanBeloved initiative. If you come across the B-word in performing arts marketing copy, flag it on your socials using #BanBeloved.
[easy-tweet tweet=”Every time an orchestra uses the word beloved in marketing material, a kitten dies.” user=”adaptistration” hashtags=”BanBeloved”]