TAFTO Contribution – Henry Fogel

May is officially Take a Friend to Orchestra month and our first contribution is from a man with a lifetime of experience working to bring classical music to communities across the country, Henry Fogel.

Henry is a passionate advocate for classical music and has served as an executive manager in some of the finest orchestras in the country such as the New York Philharmonic, National Symphony, and the Chicago Symphony.  Currently, Henry is the President and CEO of the American Symphony Orchestra League, a position he’s held since 2003.

Henry is also rumored to have an extensive record collection.

This is Henry’s contribution to Take a Friend to Orchestra month; an insightful piece which goes to show that the best selling point for classical music is classical music.

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IT’S TAKE A FRIEND TO ORCHESTRA MONTH

May is here and it’s officially Take a Friend to Orchestra month (TAFTO); your sanctioned excuse to approach a friend about attending an orchestra concert with you.  The problem for some people out there is that they just don’t know who to get the ball rolling, and that’s why Adaptistration will feature a collection of thoughts and observations from some of the most prominent, entertaining, insightful, and clever classical music writers, …

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Why Do You Rob a Bank

When asked why he robbed banks, bank robber Willie Sutton answered, “Because that’s where the money was.” Sounds like a simple plan and simple plans usually work best (unless you’re like Willie and simply want to break the law).  When the orchestra business examines their audience and realizes they need to start attracting a younger demographic they inevitably come to an obvious question, “Where do we find younger ticket buyers?”  The …

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Some Brief Views On Competition

There was an interesting article in the April 24th edition of the San Diego Union-Tribune by Valerie Scher which examined whether or not is was beneficial to have a number of outside orchestras visit a city which hosts a full time orchestra. The piece does a good job at examining both sides of the equation and has input from a number of different concerned sources.  It presents an opinion on the …

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Another Name For The TAFTO Contributor List

Joining the discussions surrounding the Take a Friend to Orchestra program in May is none other than William Eddins, the newly appointed music director for the Edmonton Symphony Orchestra.  Bill is a rising start in the world of conducting, and he has a sincerely unique outlook on the future of classical music.   There have been numerous articles in the media throughout the U.S. and Canada about Bill in recent months; …

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