Drew McManus on the orchestra business.
We’re going to continue taking a cue from public radio with another variation on their more successful pledge drive themes, as defined by June Thomas’ excellent 2009 article in Slate Magazine on the topic of public radio pledge drives, to help promote the Orchestra 990 Database Project’s Kickstarter campaign. Today’s Appeal Is About Gallantry: Time To Man Up If the recent round of post economic downturn labor disputes have taught us anything, it is …
We’re going to take a cue for public radio today and perform a few variations on their more successful pledge drive themes to help promote the Orchestra 990 Database Project’s Kickstarter campaign. I’m a big believer in self-identification and there’s no single way to universally appeal to a mass audience; instead, focusing on a multi-approach angle will produce far better results. So to that end, you can expect a series of …
It looks like the Memphis Symphony Orchestra (MSO) has officially entered into cycle of panic induced fundraising coupled with all but certain massive budget cuts. The MSO released a press statement on 1/30/2014 asserting that the economic downturn and fickle patron habits have forced the organization into financial crisis. An article from the January 31, 2014 Associated Press reports that the MSO board approved a resolution to “wind-down” the orchestra at …
The Orchestra 990 Database Project is in the final stages of preparation; the Kickstarter account is set up, Amazon Payments is (finally) confirmed, and a crack team of review ninjas are previewing the project and leaving feedback for final tweaks. And since Kickstarter recommends projects with quality videos stand the best chance for success, we decided to go nuts with Adobe After Effects. Here’s a tiny teaser: That’s Great, But …
There’s an intriguing article by Eleanor Turney in the 1/2/14 Guardian Culture Professionals Network blog (h/t Thomas Cott) where she discusses the need for realistic changes within the arts field during 2014. One of her points is on transparency and the need to talk about money openly and honestly; I couldn’t agree more and to that end, there’s one area within the orchestra field that would benefit by adopting this post …