The 2012 Effie Awards, which recognize marketing ideas that work based on effective index rankings, awarded a trio of Gold Medals to Leo Burnett Worldwide for their Troy Public Library “Book Burning Party” campaign. When it comes to learning how to shape public perception and frame a debate, this campaign should be required reading.
Public Relations
Lessons In Damage Control
If you’re anything like MusicalAmerica.com’s Susan Elliott, the one-two punch of interviews with Detroit Symphony Orchestra (DSO) executive vice president Paul Hogle appearing in the Detroit News (here & here) which attempted to clarify the replacement orchestra brouhaha left you thinking “huh?” If that’s not confusing enough, an interview with DSO president Anne Parsons in the 2/21/2011 edition of the Detroit Free Press sent an equally mixed message…