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It’s time for an exercise in thinking like an orchestra manager.  Here’s the setup: Your orchestra is loosing its audience and you’re considering the benefits of using a technology based product to help build it back up again. Like all orchestras your marketing dollars are limited and the man-hours you can use for writing grant proposals

There’s been a great deal of national attention devoted to contract negotiations and musician salary these past several weeks – from this column and many others across the country.  And the majority of those discussions focus on how much players earn in the “Big 5” as well as examining other types of benchmarks used to

Shortly after midnight on 9/20/04 the negotiating teams for The Philadelphia Orchestra Association and the American Federation of Musicians, Local 77,  jointly issued the following statement: The negotiating teams for The Philadelphia Orchestra Association and the American Federation of Musicians, Local 77, have been working for many months in an effort to negotiate a new

By now, most folks inside the classical music world have heard about what’s going on at the Seattle Symphony Orchestra (SSO).  But in case you haven’t beep keeping up, here’s the synopsis: the SSO made the decision to not renew 20 year veteran concertmaster Ilkka Talvi’s contract for the 2004-2005 concert season. Since the SSO

Ok, the headline was a lure.  What I’m talking about is using sex to sell mediocre musicians playing music that would aspire to be called mediocre. I published an article today in my Neo Classical column at The Partial Observer that examines how cross over and selling classical music with sex can sometimes go well