Drew McManus on the Orchestra business | est. 2003

New Brunswick Youth Orchestra

A Classy Response To An Ugly Stereotype

Tue, Apr 4, 2022
The 4/22/2022 edition of cbc.ca published an article by Aidan Cox that examines the New Brunswick Youth Orchestra’s (NBYO) elegant response to the latest outbreak of corporate foot-in-mouth disease. It started with an ad for the 2022 Infiniti QX60 that touts the vehicle’s sound proofing, but does so by pulling out an ugly stereotype. https://youtu.be/AvV6ufWJqN0