Drew McManus on the Orchestra business | est. 2003

Opera de Montreal

Some Very Upbeat News On Single Ticket Strategies

Fri, Jun 6, 2014
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The 5/28/2014 edition of Direct Marketing News published an article by Elyse Dupre that highlights recent 450 percent post-show revenue gains at Opéra de Montréal (OM) resulting from a multichannel marketing strategy. As it turns out, OM’s Director of Sales and Marketing is Guillaume Thérien, who served as a fellow presenter for the Winning Websites