Drew McManus on the orchestra business.
I was all kinds of excited to see the latest post from Joe Patti at ArtsHacker. The title alone triggers one of my biggest pet peeves: Yes, Data Driven Decision Making. But What Data Is Important?. It’s exactly the right question and at the core of a conference session I present on this very topic. Seeing the reference to vanity data was especially nice. The most valuable data for an organization …
I published an article at ArtsHacker yesterday pointing to something written by researcher Victor Yocco that provides exactly the sort of thing arts marketers need right now: effectively design to gain and hold attention for digital products. He had me at an overview of transient and sustained attention. The ArtsHacker articles covers some the highlights that are particularly applicable to arts marketers but you should absolutely check out the full post. …
Now that groups have been experimenting with the world of digital content delivery, we’re starting to see initial studies emerge measuring effectiveness. Ceci Dadisman published an article at ArtsHacker that examines one such study from a special edition of Culture Track that demonstrates patrons find digital content to be valuable. She also examines some specific efforts from a variety of arts orgs. Yes, People Will Pay For Digital Content
They didn’t make a big fuss about it, but Zoom’s latest update brings a new High-Fidelity Audio Mode option that made especially for live music settings. In addition to making sure your settings are correct, there are a few additional considerations to keep in mind in order to get the most out of the new capacity. Fortunately, composer and digital recording expert David MacDonald authored an article at ArtsHacker that walks …
There’s no getting around the fact that groups are shedding staff and while there’s no shortage of heart-wrenching aspects to that process, one that gets overlooked is removing staff members with admin accounts from the institution’s online platforms. It’s a sucky job but it still has to get done. In order to make it suck a little less, and put the institution at less risk, I published an article at ArtsHacer …