Social Media
A Step By Step Guide To Improving Outreach Through Social Media
Mon, Dec 12, 2009
by Drew McManus
Last Friday’s new media quick-start guide for Twitter was a BIG hit, thanks to everyone for the wonderful feedback. Ultimately, I’m very happy so many folks are getting something useful out of the advice. One of the questions that came in via email was if I had any ideas for using one new media platform
A New Media Quick-Start Guide for Cultural Orgs: Twitter
Fri, Dec 12, 2009
by Drew McManus
I had a fascinating conversation with a colleague the other week that started off when she asked the following question: Which social media services should [our organization] jump into first? Although answering a question with a question is a bit cagey, my response was Why start with more than one? Following the latest Orchestra Website
The Updated Naughty And Nice List For New Media PR
Wed, Nov 11, 2009
by Drew McManus
The always sharp Lisa Hirsch, author of the popular and long lived culture blog Iron Tongue of Midnight, recently updated her list of new media PR do’s and don’ts. In the new diminutive augmented form, Lisa dishes out sound advice for PR professionals looking to make a meaningful connection with the proprietors of new media
Why Performing Arts Organization Blogs Suck
Wed, Aug 8, 2009
by Drew McManus
Well, not all of them; in fact, some are downright terrific. But the reality is far too many are terrible simply because they fall victim to some of the most common blogging bear traps. I’ve been writing about these traps and how to avoid them for years now but sometimes it just seems to stick
It’s All About The Details
Fri, Jul 7, 2009
by Drew McManus
Yesterday’s post alluded to the latest round of articles in Molly Sheridan’s Blogger’s Bok Club series. It’s a fascinating review of The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt and each article considers the self-described premise of how the performing arts are embracing technology and social networking
