The always sharp Lisa Hirsch, author of the popular and long lived culture blog Iron Tongue of Midnight, recently updated her list of new media PR do’s and don’ts. In the new diminutive augmented form, Lisa dishes out sound advice for PR professionals looking to make a meaningful connection with the proprietors of new media outlets. As before, one of my favorite pearls of wisdom is “DO make sure the press release is relevant to the people you’re emailing. I am happy to read press releases for events all over the world, but not everyone is. On the other hand, I rarely read pop music press releases. That is, know your audience.”…
In addition to Iron Tongue, other worthwhile outlets that cover new media PR issues include The Dutch Perspective as well as Life’s a Pitch. Speaking of the former resource, everyone’s favorite Dutchman posted something the other day that mentions wordle.net, an online word cloud generating toy. It’s hard to believe I haven’t heard of this site before and what a fun toy it is, thanks to Marc for pointing it out!
Here are a few variations from Adaptistration:
And one from my consulting website:
Finally, one from Inside The Arts:
Since we’re talking about new media and PR, don’t forget about the extensive resource available here entitled How To Connect With New Media. It’s a series of articles designed to help performing arts organization make better connections with new media outlets by learning how to properly identify, contact, and maintain relationships with those outlets.