The Updated Naughty And Nice List For New Media PR

The always sharp Lisa Hirsch, author of the popular and long lived culture blog Iron Tongue of Midnight, recently updated her list of new media PR do’s and don’ts. In the new diminutive augmented form, Lisa dishes out sound advice for PR professionals looking to make a meaningful connection with the proprietors of new media outlets. As before, one of my favorite pearls of wisdom is “DO make sure the press release is relevant to the people you’re emailing. I am happy to read press releases for events all over the world, but not everyone is. On the other hand, I rarely read pop music press releases. That is, know your audience.”…

In addition to Iron Tongue, other worthwhile outlets that cover new media PR issues include The Dutch Perspective as well as Life’s a Pitch. Speaking of the former resource, everyone’s favorite Dutchman posted something the other day that mentions, an online word cloud generating toy. It’s hard to believe I haven’t heard of this site before and what a fun toy it is, thanks to Marc for pointing it out!

Here are a few variations from Adaptistration:


And one from my consulting website:


Finally, one from Inside The Arts:


Since we’re talking about new media and PR, don’t forget about the extensive resource available here entitled How To Connect With New Media. It’s a series of articles designed to help performing arts organization make better connections with new media outlets by learning how to properly identify, contact, and maintain relationships with those outlets.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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