The always sharp Lisa Hirsch, author of the popular and long lived culture blog Iron Tongue of Midnight, recently updated her list of new media PR do’s and don’ts. In the new diminutive augmented form, Lisa dishes out sound advice for PR professionals looking to make a meaningful connection with the proprietors of new media outlets. As before, one of my favorite pearls of wisdom is “DO make sure the press release is relevant to the people you’re emailing. I am happy to read press releases for events all over the world, but not everyone is. On the other hand, I rarely read pop music press releases. That is, know your audience.”…
In addition to Iron Tongue, other worthwhile outlets that cover new media PR issues include The Dutch Perspective as well as Life’s a Pitch. Speaking of the former resource, everyone’s favorite Dutchman posted something the other day that mentions wordle.net, an online word cloud generating toy. It’s hard to believe I haven’t heard of this site before and what a fun toy it is, thanks to Marc for pointing it out!
Here are a few variations from Adaptistration:
And one from my consulting website:
Finally, one from Inside The Arts:
Since we’re talking about new media and PR, don’t forget about the extensive resource available here entitled How To Connect With New Media. It’s a series of articles designed to help performing arts organization make better connections with new media outlets by learning how to properly identify, contact, and maintain relationships with those outlets.
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You’re very welcome. Not only does it look cool, it’s also a very useful tool!
Have you encountered an arts org that has used it to create a promotional graphic for a concert or series? Given that you can create custom wordles via key words, it seems like a great way to make a nice looking graphic on the cheap.
I have not, but one cool use of it in promotional materials could be: “what are people saying about us?”
Now, one really, really cool use would be an auto-generated Wordle that combs comments about the org (they would have some type of comments enabled on the site). A real-time Worlde on what people are saying about you… somewhat daring perhaps, but cool…
that is such a good idea Marc that I immediately went and used my own comment rss url to see what popped up: http://www.wordle.net/show/wrdl/1358651/adaptistration_comment_rss
My comments rss feed only lists the 10 most recent comments so it’s a bit limited but I think you’re onto something!