Last Friday’s new media quick-start guide for Twitter was a BIG hit, thanks to everyone for the wonderful feedback. Ultimately, I’m very happy so many folks are getting something useful out of the advice. One of the questions that came in via email was if I had any ideas for using one new media platform to strengthen outreach efforts and build interest in a second new media platform. Yes. Yes I do…
Social Media
A New Media Quick-Start Guide for Cultural Orgs: Twitter
I had a fascinating conversation with a colleague the other week that started off when she asked the following question: Which social media services should [our organization] jump into first? Although answering a question with a question is a bit cagey, my response was Why start with more than one? Following the latest Orchestra Website Review, it was hard not to notice that a number of orchestras included links to Facebook, Twitter, YouTube, MySpace, etc. but the reality is most of those companion sites weren’t being used efficiently…
The Updated Naughty And Nice List For New Media PR
The always sharp Lisa Hirsch, author of the popular and long lived culture blog Iron Tongue of Midnight, recently updated her list of new media PR do’s and don’ts. In the new diminutive augmented form, Lisa dishes out sound advice for PR professionals looking to make a meaningful connection with the proprietors of new media outlets. As before, one of my favorite pearls of wisdom is “DO make sure the press release is relevant to the people you’re emailing. I am happy to read press releases for events all over the world, but not everyone is. On the other hand, I rarely read pop music press releases. That is, know your audience.”…
Why Performing Arts Organization Blogs Suck
Well, not all of them; in fact, some are downright terrific. But the reality is far too many are terrible simply because they fall victim to some of the most common blogging bear traps. I’ve been writing about these traps and how to avoid them for years now but sometimes it just seems to stick better when you hear the same advice from someone else. As such, I want to point out a wonderful blog post by Paul Boag, a UK Web designer, which was featured at smashingmagazine.com on 9/9/2009…
It’s All About The Details
Yesterday’s post alluded to the latest round of articles in Molly Sheridan’s Blogger’s Bok Club series. It’s a fascinating review of The Whuffie Factor: Using the Power of Social Networks to Build Your Business by Tara Hunt and each article considers the self-described premise of how the performing arts are embracing technology and social networking for better and worse. Granted, I haven’t read Ms. Hunt’s book, but the ongoing conversation has been fascinating and I wanted to chime in with some thoughts before I leave on vacation…