It’s an old story, but one which has become more relevant in recent years: someone in the administration has a plan for audience development but it would initially require losses and results aren’t expected for at least a few years; of course, that’s assuming there are any positive results at all. So how do you sell an idea which necessitates a year or two of red ink?
Ticket Prices
Lower Ticket Prices = Jail Time
There was an interesting article in the 11/23/05 edition of the L.A. Times by AP writer, Rhea Wessel, about an event which recently transpired in France. Apparently, Volker Hartung, the Cologne New Philharmonic conductor and executive administrator, was put in jail for two days while being quested over the charge that he violated French labor law by underpaying his musicians. According to Hartung, that was necessary in order to charge lower than average ticket prices…
Ticket Prices Yet Again
There’s a timely article in today’s St. Louis Post Dispatch by Michael Sorkin about the 50% increase in the SLSO’s lowest price concert ticket that’s worth your time…
More On The Great Ticket Debate
It seems like the issue of ticket prices is quickly making the rounds among the usual blog suspects. I’m glad to see so many people jumping on board with the discussion, although I know some managers are sick to death of it; it’s something which deserves this level of scrutiny…
It’s More About Ticket Prices Than You Think
Back at the beginning of the month, Philadelphia Inquirer music critic, Peter Dobrin, published one of the best articles on classical music and orchestras I’ve read in the mainstream media this year. Unfortunately, it was swallowed up by the more pressing news events of Hurricane Katrina. Nevertheless, it’s worth examining now…