Off To The Chamber Music America Conference

I’ll be appearing today as a panelist for Chamber Music America’s 28th Annual National Conference session entitled Blogging (or how to build an audience without leaving home). The session begins at 11:15 in the Royale Room (9th Floor) of the Westin New York at Times Square, 270 W. 43rd St., New York, NY 10036. Fellow panelists Alex Shapiro and Jerry Bowles helped me designed a first-rate handout for those in attendance; …

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Some Issues Blowing In The Wind

I smell something blowing in the wind; it’s a storm moving in from the Atlantic. As with all things, the classical music business follows certain cycles and right now it’s in a transition period. As with all periods of transition, there’s the possibility of positive and negative outcomes, however, I have no idea where these changes will wind up. Oddly enough, Europe is moving into this new cycle sooner than the …

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Blogging Chamber Music

This week is Chamber Music America’s 28th Annual National Conference and on Friday, the 13th (yes, I know) I’ll be a panelist for a discussion about how CMA members can use blogs to build an audience and make a connection with their fans. Joining me on the panel are two infinitely entertaining and sharp individuals, Jerry Bowles, Founder/Editor, Sequenza21 and composer, Alex Shapiro…

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Do You Really Think It Is Good For You?

Joe Patti, the blogmeister over at Butts In The Seats, posted an excellent article the other day about some fundamental issues with arts research. In particular, he puts a nice twist on the issues raised by intertwining some of his recent experience with managing his presenting house. A good bit of the qualitative data research these days for arts marketing is, at best, middling and even more troubling is that more …

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