Joe Patti, the blogmeister over at Butts In The Seats, posted an excellent article the other day about some fundamental issues with arts research. In particular, he puts a nice twist on the issues raised by intertwining some of his recent experience with managing his presenting house.
A good bit of the qualitative data research these days for arts marketing is, at best, middling and even more troubling is that more and more organizations seem to be skipping over the necessary aspect of qualitative research and jumping right into hypothesis driven quantitative studies without having a firm foundation of data to work from.
It’s an issue which has been paramount on my mind lately (more on that later) and I’m glad to see there are other competent arts bloggers out there pondering the same topic.
If you haven’t read Joe’s article yet, go spend a few moments and give it a once over.