Change Your [*******] Password Already!

passwords

Okay, the larger scale National Change Your Password Day dreamed up by Gizmodo and Lifehacker was 2/1/2012 but I’m willing to bet more arts managers than not aren’t regular readers of either outlet; as such, today is the arts manager edition, loving dubbed Change Your [*******] Password Already!, or CY*PA (ˈsī ● pa) for short. Here’s what you need to get started. It Takes More Than Capitalizing The First Letter Of …

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Improve Marketing Performance By Rethinking Redesigns Part 2

Can Wait Until More Seriously Injured Issues Are Treated

Yesterday’s installment, inspired by an article from Louis Rosenfeld @ smashingmagazine.com, focused on a “fix it once and for all” problem that plagues far too many orchestras. It defined the problem and began presenting solutions; today’s post will dive into additional details on how you can diagnose your condition and what you can do with that info to begin making improvements.

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Improve Marketing Performance By Rethinking Redesigns Part 1

paint brush and palette

One of my favorite online tech haunts, SmashingMagazine.com, published an article on 4/16/2012 by user experience and information therapist (what a cool title) Louis Rosenfeld that accurately sums up just about everything that goes wrong with orchestra website redesigns. Of course, he was talking about business websites in general but here’s what you can do to take advantage of it.

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Arts Org Tech Alert: Are You Using Network Solutions?

It’s no secret that some domain name registrars and hosting providers have designed their user policies to intentionally make it as difficult and/or expensive as possible for existing users to move to other providers. The list of tricks in seemingly endless and can be as overt as charging users to export database records and/or registration records or as subtle as a fiasco one of my clients endured when attempting to change Name Server settings, which is how domain name registrars make sure your domain name points to the correct online content.

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