Are You Ready For Some Hard Marketing Truths?
There’s a great article by Janet Balis in the 3/10/21 edition of the Harvard Business Review titled 10 Truths About Marketing After the Pandemic. Item #2 really caught my attention: Old truth: “You are competing with your competitors.” New truth: “You are competing with the last best experience your customer had.” Balis examines some strategies organizations should consider meeting this expectation. The standout here to me was “Build the right data …