Drew McManus on the Orchestra business | est. 2003

Drew McManus

Improve Marketing Performance By Rethinking Redesigns Part 2

Tue, May 5, 2012
Can Wait Until More Seriously Injured Issues Are Treated
Yesterday’s installment, inspired by an article from Louis Rosenfeld @ smashingmagazine.com, focused on a “fix it once and for all” problem that plagues far too many orchestras. It defined the problem and began presenting solutions; today’s post will dive into additional details on how you can diagnose your condition and what you can do with that

Improve Marketing Performance By Rethinking Redesigns Part 1

Mon, May 5, 2012
paint brush and palette
One of my favorite online tech haunts, SmashingMagazine.com, published an article on 4/16/2012 by user experience and information therapist (what a cool title) Louis Rosenfeld that accurately sums up just about everything that goes wrong with orchestra website redesigns. Of course, he was talking about business websites in general but here’s what you can do

Say Hello To Improved Conversion With Honeypots!

Fri, May 5, 2012
captcha
Today marks the beginning of a new era of improved interaction here at Adaptistration thanks to saying so-long to Captcha, that box you find at the end of comment forms and pretty much anywhere were websites are trying to block spammers. Unfortunately, they also do a pretty good job at blocking users, ticket buyers, and

How To Be A Patsy: The Machold Update

Thu, May 5, 2012
Adaptistration People 132
Where would this business be without the reality show circus that is the world of buying and selling rare string instruments? Probably better off, but that isn’t the case. Nonetheless, an article by Carsten Holm (and translated from the German by Christopher Sultan) in the 5/10/2012 of Spiegel Online International brings us the latest (and

New Details About The Proposed Palm Beach Juilliard Residency

Wed, May 5, 2012
Following last week’s post about a proposed Juilliard residency vis-a-vis the Palm Beach Symphony that created quite an uproar in the comment section of the Palm Beach Daily News article announcing the program, it seems as though the initiative in its original form may be at an end.
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