TAFTO 2011 Contribution: Mark Clague

Today’s contribution is fitting in light of the success following of the motion picture The Social Network as University of Michigan professor, Mark Clague, takes the “friend” from Take A Friend To The Orchestra to new places. Mark explores this territory with real and virtual friends alike and I’d be surprised if, by the end, you aren’t thinking at social networking and orchestras from some new perspectives. ~ Drew McManus

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Educating for the Orchestra of the Future

Anyone attending the League of American Orchestra’s recent conference in Atlanta was surely struck by the industry’s determination to adapt and change. At the opening “Orchestra R/Evolution” session, attendees were polled and not a single vote supported the status quo. Russell Willis Taylor general session keynote the next day, “There Are No Crises, Only Tough Decisions,” took the reverse approach, lecturing attendees ironically on the best strategies for going out of business and fast.

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