Audience Development
No Good Deed Goes Unpunished
Thu, Jan 1, 2004
by Drew McManus
I received an email the other day from a friend of mine that plays in solid, Midwest orchestra. She was complaining that they recently had an orchestra wide meeting with management where the Marketing Director was promoting a new audience development initiative to the musicians. Essentially, the initiative called for each player to be responsible
Reader Response: A Student’s view on ticket price
Tue, Jan 1, 2004
by Drew McManus
It’s funny how quickly we forget what our lives were like in our younger years. Recently I’ve been criticizing the industry for high ticket prices that exclude many young patrons. Several orchestra administrators have written in to remind me that their orchestras (as do most) offer student rush tickets for around the cost of a
Reader Response: Talk is cheap, tickets aren’t
Sat, Jan 1, 2004
by Drew McManus
I received quite a few responses from orchestra managers challenging my point of view regarding the recent article about orchestra ticket prices . One of which came from Curt Long, the Executive Director for the Dayton Philharmonic…
Talk is cheap, tickets aren’t
Thu, Jan 1, 2004
by Drew McManus
Audience development is a big issue in this industry. Attendance is down, younger patrons are harder to attract, and subscription series are getting increasingly difficult to sell. In addition to all of the cultural, social, and marketing issues involved with this problem, I think a widely overlooked area is the cost of single tickets… Kennedy Center
Tomorrow’s Audience Today
Fri, Dec 12, 2003
by Drew McManus
Audience development. In the language of orchestral management that means getting people to show up for concerts. Those in the field are likely familiar with the Classical Music Consumer Segmentation Study conducted by the Knight Foundation, and if you aren’t I highly recommend taking a look. Although it isn’t a perfect study, it does help us
