During a particularly long flight on United Airlines back in March, I took a moment to flip through the in-flight magazine and found an article that challenged the conventional wisdom behind traditional methods for networking…
Audience Development
Some Initial Volleys At The Value Of Free
Regular readers know the issue of ticket prices is a well worn topic here at Adaptistration but some new perspectives on the subject have surfaced from one of the sharpest up and coming journalists in the business…
A Tale Of Two Ticket Prices
Recently, two orchestras located on opposite coasts have shared some PR spotlight for the same reason: ticket prices…
On the East Coast, the Baltimore Symphony Orchestra has been drawing attention to a new subscription ticket program that offers discounted tickets thanks to a $1 million grant from the PNC Foundation. On the West Coast, the Seattle Symphony found itself in local newspapers thanks to a steep hike in subscription ticket prices for targeted seating areas.
We Still Need To See A Psychologist
I had a fascinating lunch time conversation yesterday with a manager in my area and we were talking about the usefulness of approaching marketing from the view of a behavioral psychologist. The conversation brought my memory to an article I wrote back in February, 2004 entitled We All Need To Go See A Psychologist…
Gathering Support For Lower Ticket Prices At The SPCO
It’s an old story, but one which has become more relevant in recent years: someone in the administration has a plan for audience development but it would initially require losses and results aren’t expected for at least a few years; of course, that’s assuming there are any positive results at all. So how do you sell an idea which necessitates a year or two of red ink?