Create The Market

I ran across an interesting blog post at evancarmichael.com about Akio Morita, founder of Sony. Within a series of installments that chronicle the growth of Morita’s company, there is one post called "Create the Market Where There Is None." The article goes on to examine some specific components where Sony profited by focusing on creating a market as opposed to meeting a perceived demand and although those examples don’t necessarily apply to the business of creating live orchestra classical music, the strategic thinking behind those ideas fit like a glove…

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Another Perspective On Conductors Talking From The Podium

Has talking before each piece taken the mojo out of a performance? I know from personal experience that in the past few seasons I’ve found myself wishing that the conductor would wrap it up and get to the music. On other occasions, I’ve thoroughly enjoyed listening to what a conductor has to say, regardless of how long he or she takes. However, The Partial Observer published an article by Holly Mulcahy …

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Getting Back On The Psychologist’s Couch

Yesterday, my blogging neighbor, Jason Heath, posted an article at Arts Addictwhich touches on the psychology of performers and how it impacts interpersonal artistic relationships. It is a great topic and made me think about how the orchestra business could take better advantage of consumer psychology when approaching audience development…

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Substance Over Shadows

Insidetheclassics

Last week’s article examining how orchestras should approach using new online technologies generated a great deal of interest. As it turns out, it was also well-timed as the Minnesota Orchestra (MN Orch) launched a website during the same week designed to feature nearly all of the online tools discussed in the article. The website came to my attention via an invitation at Facebook from Sam Bergman, MO violist, to attend a concert event from a series that is the new website’s namesake Inside The Classics. The website’s home page, (featured to your left, click to enlarge), is dominated by photos of Bergman and MO assistant conductor Sarah Hatsuko Hicks and demonstrates that this is not a typical orchestra website project…

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