I’d Like To A/B That!

Philanthropy.com published an article on 12/10/2010 by Raymund Flandez that reports nonprofit orgs raise more money directly through their own websites as opposed to third party portals. At the same time, the article indicates that donation pages and shopping carts managed by a third party provider that maintain the organization’s branding and/or display the name prominently are just as effective…

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A Tale Of Twin Cities

I don’t know if it is anything more than a coincidence but two stories came out in Minneapolis media outlets that couldn’t do a better job at pointing out opposite ends of the fortune pole. One reported on an 11.3 percent pay cut for St. Paul Chamber Orchestra (SPCO) musicians while the other reported on a $5 million gift to the Minnesota Orchestra’s Building for the Future capital campaign. It is difficult to imagine more diverse news pairing for a city that boasts two large budget performing arts organizations…

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Google Handing Out Free AdWords For Nonprofits

Thanks to Dale Fisher’s new blog, The Revolution Starts…Now?; just one guy’s opinion on trying to make sense of the social media revolution at hand for pointing out a wonderful program from Google that is handing out as much as $10,000 per month in FREE AdWords advertising for qualifying nonprofits (that’s $0.23/min of sponsored link goodness). The astute readers out there have no doubt already picked up on the buzz word “qualifying” but thanks again to Dale who provides some ideal firsthand experience in how to maximize the probability of getting approved…

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Checking In On The ASO Bring Light Fundraising Project

Earlier in the month we took a moment to acknowledge the Alabama Symphony Orchestra (ASO), whose application was selected for the free fundraising project at BringLight.com. As promised, today’s installment will report on the ASO’s impression of working with Bring Light as a fundraising service and examine how they’ve been using Bring Light for their project…

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