Marc van Bree has been on a tear lately with a series of really terrific blog posts that provide a substantial amount of nuts and bolts style information and his latest offering from 7/23/2012 continues the trend. Titled Marketing the arts when your budget gets cut, the post recounts his time as the Austin Lyric Opera’s Director of Marketing and how he managed to increase the organization’s return on marketing by 68 percent in the wake of a number of budget challenges.
Coffee, Tea, Or Verdi?
Violinist Holly Mulcahy published a warm & fuzzy style post on 5/12/2013 about a recent experience where she struck up a conversation with a fellow airline passenger and orchestra concert newbie that ultimately ended in him buying tickets for a pair of Grand Teton Music Festival (GTMF) at 30,000 feet courtesy of Wi-Fi. Apparently, the conversation progressed from food to farming, to flying, to Seal Tem 6, to Django Unchained; and …