Marketing
Coffee, Tea, Or Verdi?
Tue, May 5, 2013
by Drew McManus
Violinist Holly Mulcahy published a warm & fuzzy style post on 5/12/2013 about a recent experience where she struck up a conversation with a fellow airline passenger and orchestra concert newbie that ultimately ended in him buying tickets for a pair of Grand Teton Music Festival (GTMF) at 30,000 feet courtesy of Wi-Fi. Apparently, the
Concrete Ideas From Imaginary Program Notes
Wed, Mar 3, 2013
by Drew McManus
Violinist Holly Mulcahy posted an article at Neo Classical on 3/4/2013 titled Imaginary Program Notes: What We Can Learn From Children that examines the value in foisting less structure on our listeners. It’s loaded with just the right amount of “Duh” realizations we all need to hear from time to time. I won’t spoil the
Some Graphic Inspiration For The New Year
Fri, Dec 12, 2012
by Drew McManus
Norman Lebrecht published an article at his blog Slipped Disc that focuses on some tremendous San Diego Opera (SDO) posters from artist R Black. Personally, I adore neo-constructivist style and Black’s SDO work is something everyone in the field should be paying attention to. So head on over to Lebrecht’s post to peruse all of the posters
What’s Your Group Doing For Black Friday?
Fri, Nov 11, 2012
by Drew McManus
Out of all the orchestra mailing lists I subscribe (over 100 so far) it never ceases to surprise me how few offer any sort of thanksgiving holiday shopping promotion. In fact, so far this season, the only one I’ve received is from the Seattle Symphony Orchestra. Granted, not every group is going to have offerings
Effective Marketing In The Wake Of Budget Cuts
Thu, Jul 7, 2012
by Drew McManus
Marc van Bree has been on a tear lately with a series of really terrific blog posts that provide a substantial amount of nuts and bolts style information and his latest offering from 7/23/2012 continues the trend. Titled Marketing the arts when your budget gets cut, the post recounts his time as the Austin Lyric
