Drew McManus on the Orchestra business | est. 2003

Marketing

Reader Response: Talk is cheap, tickets aren’t

Sat, Jan 1, 2004
by Drew McManus
I received quite a few responses from orchestra managers challenging my point of view regarding the recent article about orchestra ticket prices . One of which came from Curt Long, the Executive Director for the Dayton Philharmonic…
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Talk is cheap, tickets aren’t

Thu, Jan 1, 2004
by Drew McManus
Audience development is a big issue in this industry. Attendance is down, younger patrons are harder to attract, and subscription series are getting increasingly difficult to sell. In addition to all of the cultural, social, and marketing issues involved with this problem, I think a widely overlooked area is the cost of single tickets… Kennedy Center
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Adaptistration by Drew McManus LLC is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International.
Permissions beyond the scope of this license may be available at https://adaptistration.com/about/terms-of-use-and-permissions/.

PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.