As promised back in May, it is time to take a closer look behind the scenes at the San Francisco Symphony’s (SFS) social networking site, which was officially launched on May 6, 2009. In order to find out more about how the organization designed the site, how much it costs, and what sort of goals they have in mind, I contacted SFS Director of Public Relations, Oliver Theil…
Social Media
Ning Off Already
On Wednesday, May 6, 2009 the San Francisco Symphony Orchestra (SFS) launched a boutique social networking site based on the Ning platform. If you aren’t already familiar with Ning, it is an enterprise solution that allows users to create their own social networking sites, think of it like a do-it-yourself facebook…
A New, New Media Guide
Recently, Marc Van Bree published a free eBook about orchestras and new media that serves as the latest episode in his series on the topic. Coming in at 56 pages, Marc’s book is filled with useful info but if you don’t have time to process the entire document, I strongly recommend that public relations and marketing professionals read the chapters on adapting press materials and how to measure results (pages 26-32). …
You Don’t Want To Be “That Guy” Do You?
Simply put, if you’re a public relations or marketing professional, you can’t get along in this business without a thorough understanding of new media. If you needed any more proof, the always poignant Lisa Hirsch over at Iron Tongue of Midnight published a wonderful post last week entitled “Don’t Be Stupid” which does an excellent job at defining some points we were exchanging in an email discussion about performing arts organizations and new media. Although the title says it all, Lisa goes the extra mile by putting together a nifty check list of do’s and don’ts that are worth printing out and tacking to your wall…
Don’t Do What Donny Don’t Does
Over the past few weeks I’ve been inundated with promotional email messages from specialty PR firms pushing a micro-site designed by one of the big budget orchestras in conjunction with the tenure of a key artistic leader. On one hand, I’m very happy to see groups designing and promoting micro-sites but the topic I wanted to write about today is the process orchestras use to promote a new media platform like this to other new media outlets…