Recently, Marc Van Bree published a free eBook about orchestras and new media that serves as the latest episode in his series on the topic. Coming in at 56 pages, Marc’s book is filled with useful info but if you don’t have time to process the entire document, I strongly recommend that public relations and marketing professionals read the chapters on adapting press materials and how to measure results (pages 26-32). In addition to the eBook, Marc offers much of the same information in presentation format (no audio), which is handy for those that are visually inclined. Download the free eBook here.
Capacity Interactive (CI) recently published their fourth annual Arts Industry Digital Marketing Benchmark Study (h/t Thomas Cott) and some of their findings are worth…
Thanks for the mention Drew! Couldn’t have made the book without your helpful insights.
And I really should update that presentation with some audio… *puts it on wish list*
Also, would love to hear some feedback. Especially from other orchestra administrators. And do let me know if you have a great example or case study. Anything’s welcome.
You’re welcome but it’s all about you – it really is a great eBook. As for the audio, I wonder if it might be interesting to take the text from the eBook and run it through a text to voice program and then sync it up with the presentation slides?
Thanks for the mention Drew! Couldn’t have made the book without your helpful insights.
And I really should update that presentation with some audio… *puts it on wish list*
Also, would love to hear some feedback. Especially from other orchestra administrators. And do let me know if you have a great example or case study. Anything’s welcome.
You’re welcome but it’s all about you – it really is a great eBook. As for the audio, I wonder if it might be interesting to take the text from the eBook and run it through a text to voice program and then sync it up with the presentation slides?
Probably will need some editing for brevity, but that’s a great idea!