Web/Tech

Arts Groups Know Their Online User Experience Is Lacking, But Now What?

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Adaptistration People 131

Capacity Interactive (CI) recently published their 2016 Arts Industry Digital Marketing Benchmark Study, an increasingly invaluable resource for a broad array of arts organizations. It provides a comprehensive survey of digital marketing and perhaps unsurprisingly, one of their key discoveries in a large portion of arts orgs know they are underinvesting in their online presence but aren’t seemingly doing much about it. Arts organizations are underinvesting in websites, particularly mobile experiences. 63% …

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Click. Click. Done. Webinar Is Now Online

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Analytics

Last week’s Click. Click. Done: Developing Your Google Analytics Skills webinar was a real hit. Thanks to the generosity of the Ohio Arts Council (OAC), it was free to all participants, moreover, they also made the entire session available on their YouTube channel. 94 percent of attendees remained for the entire one hour session and based on their feedback, it was very well received. 81 percent rated the session as excellent and …

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Bad Popup. Look At What You Did!

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Bad Popup

Website popups. Arts marketers use them to gather much needed patron contact info but they can do more damage than good when applied in a ham-handed way. If you’ve been willing to run that risk, you should know that Google decided to make you an offer you can’t refuse in order to get you back on the right path. Simply put, google is starting to ramp up search rank penalties if …

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There’s Never A Bad Time To Check Your Site And Network Security

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Adaptistration People 049

In the wake of the Wannacry ransomware attack, WordPress announced a major security release update yesterday (unrelated to Wannacry) and the timing should be enough for you to take a step back to make sure you’re running the most recent versions of your web platform and network OS. For many groups, all of this is handled by a third-party provider and if you fall into that group, it’s worth sending them …

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Time To Sharpen Your Metrics Skills

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Analytics

There are just under two weeks left to sign up for Click. Click. Done: Developing Your Google Analytics Skills webinar hosted free of charge by the Ohio Arts Council. The webinar takes place Thursday, May 25, 2017 from 12:30pm CT – 1:30pm CT when you can join me and Ceci Dadisman covering the nuts and bolts of metrics to better understand the reporting tools inside Google Analytics. All attendees will receive step-by-step guides …

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