Click. Click. Done. Webinar Is Now Online

AnalyticsLast week’s Click. Click. Done: Developing Your Google Analytics Skills webinar was a real hit. Thanks to the generosity of the Ohio Arts Council (OAC), it was free to all participants, moreover, they also made the entire session available on their YouTube channel.

94 percent of attendees remained for the entire one hour session and based on their feedback, it was very well received. 81 percent rated the session as excellent and 19 percent rated it as good. None of the participants found it average or poor.

Among the key items participants identified as being the most useful was learning how to filter out office/staff visits. It is absolutely a must-have filter and you can zip ahead to the 8:50 mark in the YouTube video for that section.

I want to take a moment to thank OAC’s Christy Farnbauch for putting this together along with my co-presenter, Ceci Dadisman. Her sections covering the types of metrics to track, reporting dashboard, and how to best to use those reports when you only have five or 15 minutes were crazy popular with attendees.

Instructions on where to find the presentation slides and super-useful resource micro-site are in the video.

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

Related Posts