Last week’s Click. Click. Done: Developing Your Google Analytics Skills webinar was a real hit. Thanks to the generosity of the Ohio Arts Council (OAC), it was free to all participants, moreover, they also made the entire session available on their YouTube channel.
94 percent of attendees remained for the entire one hour session and based on their feedback, it was very well received. 81 percent rated the session as excellent and 19 percent rated it as good. None of the participants found it average or poor.
Among the key items participants identified as being the most useful was learning how to filter out office/staff visits. It is absolutely a must-have filter and you can zip ahead to the 8:50 mark in the YouTube video for that section.
I want to take a moment to thank OAC’s Christy Farnbauch for putting this together along with my co-presenter, Ceci Dadisman. Her sections covering the types of metrics to track, reporting dashboard, and how to best to use those reports when you only have five or 15 minutes were crazy popular with attendees.
Instructions on where to find the presentation slides and super-useful resource micro-site are in the video.