When it comes to website design, identifying the primary conversion goals is pretty straightforward: sell tickets and collect donations. But what about all the other content; should everything on the site be designed to funnel into the hard-sell targets? In short, no; but the lack of clearly defined conversion goals can make content planning a real chore.
Web/Tech
Re-Tweet Wednesday: Free Twitter Templates
Since most folks are just getting back into the offices after an extended holiday break (myself included), I wanted to post a quick note pointing out the article from last Friday, December 23rd which contained a bounty of downloadable templates for Twitter’s impending enhanced profiles.
FREE Enhanced Twitter Profile Survival Kit For Arts Orgs
Although there’s no official release date as of yet, Twitter’s Enhanced Profile pages are right around the corner. And what better way to wrap up the last weekday before Christmas than to offer a Santa sized sack full of knowledge and downloadable freebies with everything you need to know!
Some Heavy Thinking On CRM
Joe Patti published a terrific article yesterday over at Butts In The Seats that examines some new thinking going on amid the field of Customer Relationship Management (CRM). What makes the conversation interesting is the school of thought among trend setters in the for profit world is begging to shift toward the thinking that CRM is dying out as the primary source of contact between businesses and customers.
More Insight Into Yelp
Following last Monday’s article about improving patron engaging through Yelp, a pair of very worthwhile comments came in; one from Boston Symphony Orchestra office & social media manager Matthew Heck (who was mentioned in the article) and Marc van Bree, author of the Dutch Perspective (the intersection of communications, social media and culture).