Drew McManus on the Orchestra business | est. 2003

Chicago Sinfonietta

What Every Conductor Still Needs To Know About Working With Marketers

Thu, May 5, 2017
by Drew McManus
CS Fellowship
Last year, I thoroughly enjoyed taking part in a marketing panel for the Chicago Sinfonietta’s (CS) Project Inclusion Freeman Conducting Fellowship program. Although my schedule precluded participating in this year’s session, I suggested they invite someone outside the group of marketing professionals that took part during the 2016 session. Specifically, a musician who has successfully moved
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What Every Conductor Should Know About Working With Marketers

Tue, Mar 3, 2016
by Drew McManus
CS Fellowship
On 3/15/2016 I had the pleasure to taking part in a private session for a conducting fellowship program on how conductors should work with an orchestra’s marketing team and help activate social media. The session was part of the Chicago Sinfonietta’s (CS) Project Inclusion Freeman Conducting Fellowship, which grew out of the organization’s existing musician
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PROFESSIONAL DISCLOSURE

Given the author’s position as an arts consultant and technology provider, he does not publish articles examining or focusing on current clients without first obtaining the client’s written permission.

EDITORIAL COMMITMENT

In order to ensure accuracy and provide a comprehensive perspective on any topic, I allow any individual or person officially representing an organization that appears in any Adaptistration article to submit a response which will be published, unedited. Responses are limited to 200 words and must address the issues at hand and the individuals and/or organizations must also be willing to maintain an open dialog for continued discussion.