What Every Conductor Still Needs To Know About Working With Marketers

CS Fellowship

Last year, I thoroughly enjoyed taking part in a marketing panel for the Chicago Sinfonietta’s (CS) Project Inclusion Freeman Conducting Fellowship program. Although my schedule precluded participating in this year’s session, I suggested they invite someone outside the group of marketing professionals that took part during the 2016 session. Specifically, a musician who has successfully moved through the career stage where fellows are now and become adept at working with all of …

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What Every Conductor Should Know About Working With Marketers

CS Fellowship

On 3/15/2016 I had the pleasure to taking part in a private session for a conducting fellowship program on how conductors should work with an orchestra’s marketing team and help activate social media. The session was part of the Chicago Sinfonietta’s (CS) Project Inclusion Freeman Conducting Fellowship, which grew out of the organization’s existing musician fellowship program. The Sinfonietta is a pioneer in the field in that it was among the …

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