Accept It Then Expand On It

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Every now and then a post inspires a terrific round of thoughtful feedback and that was exactly the case with yesterday’s article about the San Diego Symphony’s New You campaign. And since this isn’t 2009, most of the conversation takes place inside social media channels, which means blog readers don’t always get to stay connected. The following two comments were posted on my Facebook wall, both do a fabulous job at …

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Have You Seen The San Diego Symphony’s (SDS) “New You” Marketing Campaign Yet?

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The San Diego Symphony’s (SDS) New You marketing campaign is making the rounds for all the right reasons. It’s fairly straightforward: they put together a group of events to use as a starting point for new ticket buyers to consider for their first concert experience.  But in the same way a Kickstarter campaign turns viral, it’s the promotional video that pushes it over the good/great threshold. Pretty terrific, right? Hopefully, they’ll …

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Negotiation Update 2016

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Most professional orchestra collective bargaining agreements expire during the summer months and since the economic downturn, it is increasingly common to see groups continue negotiating past the current agreement’s expiration date. A decade ago, that used be cause for alarm but in today’s environment, it is practically standard operating procedure assuming groups don’t manage to wrap things up months in advance. Last season witnessed nearly a dozen middle to large budget …

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2010 Orchestra Website Review: Special Recognition Awards

During every orchestra website review, several orchestras deserve special recognition for how well they satisfied evaluation requirements as well as demonstrating particular originality and creativity for specific website components, regardless of overall score. As such, the Special Recognition Awards are designed to highlight individual achievements and promote them as benchmarks within the field…

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