It Appears Streaming Is Beneficial

Yesterday’s poll on whether or not an on-demand, subscription based model for streaming online classical music would provide any benefits for classical music aficionados produced some intriguing results. The poll was prompted by a statement from online music retailer’s Director of Marketing & Business Development, Europe where he claimed that “a subscription model may be effective for sites offering a broader range of genres, it wouldn’t provide any benefits for classical music aficionados.” Based on the results from yesterday’s poll (which is still open for voting) approximately 53 percent of respondents believe the streaming model would provide benefits for classical music aficionados. Perhaps even more interesting is of all the Adaptistration polls to date, this poll garnered the widest range of responses from countries besides the United States…

About Drew McManus

"I hear that every time you show up to work with an orchestra, people get fired." Those were the first words out of an executive's mouth after her board chair introduced us. That executive is now a dear colleague and friend but the day that consulting contract began with her orchestra, she was convinced I was a hatchet-man brought in by the board to clean house.

I understand where the trepidation comes from as a great deal of my consulting and technology provider work for arts organizations involves due diligence, separating fact from fiction, interpreting spin, as well as performance review and oversight. So yes, sometimes that work results in one or two individuals "aggressively embracing career change" but far more often than not, it reinforces and clarifies exactly what works and why.

In short, it doesn't matter if you know where all the bodies are buried if you can't keep your own clients out of the ground, and I'm fortunate enough to say that for more than 15 years, I've done exactly that for groups of all budget size from Qatar to Kathmandu.

For fun, I write a daily blog about the orchestra business, provide a platform for arts insiders to speak their mind, keep track of what people in this business get paid, help write a satirical cartoon about orchestra life, hack the arts, and love a good coffee drink.

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